Sentio advises on sale of Support Warehouse to Annuity Management AG

Sentio Partners has advised the shareholders of contract rescue and renewal management specialists Support Warehouse on its sale to Swiss-based Annuity Management AG (AMAG) Group.

Ilkley-based Support Warehouse has worked in close co-operation with HPE over the last 17 years to establish itself as a leading specialist for contract rescue management, with turnover in excess of £16million from 9,500 end-user customers operating in 11 countries.

Based in Wallisellen, Switzerland, AMAG specialises in revenue life cycle management and customer success management solutions for technology manufacturers. Together with its subsidiary Tesedi, AMAG can now offer its customers an end-to-end service for the management, renewal and recovery of service and maintenance contracts, operating across 15 countries.

Matthias Knaur, CEO and Founder of AMAG commented “I am delighted. By combining the strengths, expertise and the geographic reach of Tesedi and Support Warehouse, we are now able to offer HPE an end-to-end service across all of its areas of renewal management in 15 countries.”

Chris Brooks, founder and CEO of Support Warehouse added “We are very pleased to have found the ideal partner for our succession. The two companies are a perfect match when it comes to managing HPE Pointnext services.”

Andrew Barlow and Dave Irwin of Sentio advised the shareholders on the transaction.

“The acquisition is a fitting reward for Chris and Adrian, who have built an outstanding business with significant potential for future growth. AMAG are the perfect strategic partner for the business, and share the culture and the values of the founding shareholders” added Andrew Barlow

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