Sentio advises Dean Hoyle on investment in The Works


Sentio has advised Dean Hoyle, one of the UK’s best known retail entrepreneurs and founder of Card Factory, in relation to his cash investment in discount retailer, The Works. Dean has also been appointed to the board as Chairman.

The role is the first major retail industry position that Hoyle has taken since the sale of Card Factory to Charterhouse Capital in 2010. As founder of Card Factory, Hoyle took the business from a market stall to a company delivering profits of £50m in just 12 years, establishing a store estate of 500 outlets with over 5,000 employees. The business has since achieved a successful float on the London Stock Exchange.

Garry Wilson, Partner at Endless, said: “Dean’s history with Card Factory has been well documented and his track record is second to none. He has had the opportunity to work with many other retailers, and for Dean to choose to invest alongside us in The Works underlines both its current strength and further potential. We have enjoyed excellent trading and growth over many years at The Works and I know that this will only be accelerated further by Dean joining the team. This is a hugely important day in The Work’s history. ”

Dean Hoyle, new Chairman at The Works, said: “I’m excited to be joining The Works. It’s a fantastic business and one that I have been following for a number of years given the growth it has achieved in the discount market. The Works has a really strong management team in place that has built a platform for the company to achieve even greater growth potential, which it has in abundance. The business has a unique retail model and doesn’t have the restriction of the single price structure of many discount retailers, giving it both resilience to market changes and the ability to capitalise on consumer trends. It also has a thriving multi-channel platform in place and there is a lot of headroom to add to the company’s store estate.”

Kevin Keaney, The Works CEO, said: “Dean brings a vast wealth of knowledge and front line leadership experience to the management team, which is going to prove invaluable to The Works in the years ahead. This is a great coup for our business and we’re thrilled to have him on board.”

Joining Hoyle on The Works’ board and as a fellow investor will be Tony Barraclough, who will become a Non-executive Director. Barraclough was Property Director at Card Factory and played a leading role in the rapid expansion of the company’s store estate.

Ian Marwood, Dave Irwin and Bridie Robinson advised Dean Hoyle, Tony Barraclough and the incumbent management on the terms of the new investment.

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